Graphic Design For Ecommerce

Emails That Look As Good As Your Website

Graphic design built specifically for ecommerce retention. Email, SMS, WhatsApp, and brand systems. Mobile-first, dark-mode safe, conversion-led — and on-brand on every send.

Designing for 50+ DTC brands. 1,200+ emails shipped this year.

Welcome to Lumière
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BFCM 2026
48 hours.
Up to 40% off.
Shop the sale
Dark-mode tested · Mobile-first
What We Design

Six Lanes Of Ecommerce Design

From email templates to full brand systems. Everything we make is built for retention, not just to look pretty.

Email Templates

Modular Klaviyo template systems. 20+ reusable blocks. Mobile-first, dark-mode-safe, accessibility-checked. Brand consistent across every send.

SMS & WhatsApp Creative

MMS visuals, GIF previews, WhatsApp catalog imagery. Designed for the 3-second decision on a 6-inch screen.

Campaign Creative

Holiday calendars, seasonal launches, BFCM kits. 4-12 fully designed campaigns per month with copy + design + A/B variants.

Brand Systems

Tokens, type scales, button states, photography direction. The system you'll keep using long after our retainer ends.

Lifecycle Visual Assets

Hero illustrations, badge sets, post-purchase certificates, VIP tiers. Every flow gets visual identity, not stock photos.

Quick-Turn Edits

Same-day banner swaps, sale stickers, regional adaptations. Slack channel turnaround under 4 hours for tier-2 work.

Design Principles

Six Rules We Don't Break

Every design that leaves our studio passes these six checks. Non-negotiable.

01

On-brand, not generic

We pull your typography, palette, photography style, and voice from your website. Emails should feel like a continuation, not a separate brand.

02

Mobile-first, always

76% of opens are on phones. We design at 360px first, then scale up. No more text walls or 12px buttons.

03

Dark mode tested

Every template rendered in iOS Mail, Gmail iOS, Outlook, Apple Mail dark mode. Logos, buttons, and backgrounds adapted.

04

Conversion-led layout

Visual hierarchy points to one CTA per email. F-pattern reading flow. Hero, hook, CTA above the fold every time.

05

Accessibility scored

WCAG AA contrast on every text-on-background pairing. Alt text on every image. Image-off fallback designed, not just allowed.

06

Fast, modular, reusable

Block-based systems. New campaign in 90 minutes, not 3 days. Designers don't rebuild from scratch every send.

Selected Work

A Slice Of The Studio

Six recent projects. Email systems, campaign kits, SMS creative, and brand badges.

Email Template

Welcome Email — Skincare Brand

Campaign Series

BFCM Holiday Kit — Apparel

WA Creative

WhatsApp Catalog — Coffee Brand

Flow Email

Cart Abandon — Electronics

Brand System

VIP Tier Badges — Beauty

SMS Creative

SMS MMS Pack — Supplements

Common Questions

Design FAQs

Standard retainer: 8-12 fully designed emails + 4-6 SMS/MMS creatives + ad-hoc edits. Heavy launch months scale up.

Yes. Subject line, preview text, body copy, CTA — all included. Or we collaborate with your copywriter if you have one.

That's the point. We build a brand brief in week one — fonts, colors, photography, voice — and design every send within those rails.

Tier-1 (small tweaks): 2-4 hours. Tier-2 (full redesigns): 24 hours. Slack channel for everything.

Yes. Klaviyo, Postscript, Attentive, Mailchimp, Customer.io, Iterable — we export to whatever ESP you use.

We focus on retention design (email, SMS, WhatsApp). For paid social or landers, we'll refer you to a partner.

Make Every Send Count

Stop Sending Emails That Look Like A Mailchimp Template

Your website looks great. Your product photography is gorgeous. Your emails should match. Book a design call and we'll show you how we'd rebuild your last 5 sends.

Free 30-min consult. We'll redesign one email live.